Publicists vs. Reporters
“The dangers are clear. As PR becomes ascendant, private and government interests become more able to generate, filter, distort, and dominate the public debate, and to do so without the public knowing...
View ArticleAll Press, Good Press
Publicity is a fundamental component of the book-selling process—it’s unlikely a reader will buy something she doesn’t know exists. So why do we find public relations so despicable? In an essay for...
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The Rumpus Interview with Aliza Licht
Generosity lies at the heart of Aliza Licht’s debut career guide, Leave Your Mark: Land Your Dream Job, Kill It In Your Career, and Rock Social Media—perhaps a surprising theme to emerge from a book...
View Article“Dear Abby” for Books
Stop any comparisons… turn to your own project with laser-beam focus, and bolster your own campaign as if you’ve spent years of blood, sweat, and tears working on this creative achievement—because...
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